Onity_

The problem

IT recruitment brand fighting an industry-wide perception problem — agencies with a bad reputation, and candidates who only consider the brand inside very short decision windows.

What we did

Instead of trying to close candidates in the heat of the moment, we shifted the brand’s communication into the territory of the “new happiness” — an emerging trend around feeling content and fulfilled with life. The brand started gathering a community of like-minded professionals motivated by more than the next job posting.

The result

A steady stream of candidates through social channels, and brand loyalty building in an industry where almost none exists.