Realy
2026 · social · brand · pr
The problem
Launch a new product in several countries on zero acquisition budget, and make enough noise to create FOMO from day one.
What we did
Brand platform, marketing strategy and tone of voice built from scratch. Closed beta with 400 pre-registrations and no spend, followed by a soft launch in the local market. A “brand-boom” play — simultaneous placements across digital media, radio and influencers — to engineer a concentrated spike of attention. Produced an “interview on the street” show for Instagram and YouTube, and activated influencer collaborations across Eastern Europe, Portugal, and Brazil.
The result
40 press mentions, 3 on radio. 13,000 daily sign-ups from launch day, with zero spent on acquisition. 730 people queued for the paid tier. Capital of the launch country “captured” on the installations map. Hypotheses validated for new business lines, and a working micro-community of early adopters.
