Impact Hub

The problem

Impact Hub needed to line up several communication tracks against real business goals — with multiple audiences and multiple messages competing for the same space.

What we did

Interviews with partners and stakeholders to map out business goals for the next year and beyond. Identified primary and secondary audiences, and hunted for the insights, barriers and triggers that open the door to each. The output: a detailed communication strategy in 230 slides — competitor and information-cluster analysis, audit of current brand communication, and a multi-layer messaging plan per audience.

The result

Every communication track tied back to a concrete business problem and a measurable goal. The team now knows what to say, on which channel, to whom, and why.